The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding - Jacquelyn Ottman - Books - Taylor & Francis Ltd - 9781906093440 - November 1, 2010
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Jacquelyn Ottman
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding 1st edition

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This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

252 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2010
ISBN13 9781906093440
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 155 × 229 × 16 mm   ·   422 g
Language English  

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