Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004) - Beverly Adab - Books - St Jerome Publishing - 9781900650809 - November 11, 2004
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Beverly Adab
Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004) 1st edition

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Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre

222 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2004
ISBN13 9781900650809
Publishers St Jerome Publishing
Pages 222
Dimensions 150 × 220 × 10 mm   ·   500 g
Language English  

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