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Brand Warriors Of China: The Balancing Act of Brand Leadership in the 21st Century Serge Dumont Main edition
Brand Warriors Of China: The Balancing Act of Brand Leadership in the 21st Century
Serge Dumont
An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 15, 2003 |
| ISBN13 | 9781861976994 |
| Publishers | Profile Books Ltd |
| Pages | 256 |
| Dimensions | 235 × 156 × 27 mm · 408 g |
| Language | English |
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