Customer Capitalism - Sandra Vandermerwe - Books - John Wiley & Sons Inc - 9781861563071 - December 1, 2005
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Sandra Vandermerwe
Customer Capitalism

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Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.

312 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2005
Original release date 2001
ISBN13 9781861563071
Publishers John Wiley & Sons Inc
Pages 314
Dimensions 230 × 155 × 24 mm   ·   508 g
Language English  

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