Advertising Cultures - Timothy Dewaal Malefyt - Books - Taylor & Francis Ltd - 9781859736784 - June 1, 2003
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Timothy Dewaal Malefyt
Advertising Cultures 1st edition

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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.

236 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2003
ISBN13 9781859736784
Publishers Taylor & Francis Ltd
Pages 236
Dimensions 158 × 229 × 13 mm   ·   354 g
Language English  
Editor De Waal Malefyt, Timothy
Editor Moeran, Brian

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