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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury Radha Chadha
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Radha Chadha
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
320 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 17, 2015 |
| ISBN13 | 9781857886351 |
| Publishers | John Murray Press |
| Pages | 320 |
| Dimensions | 155 × 229 × 20 mm · 424 g |
