CIM Coursebook: Delivering Customer Value through Marketing - Ray Donnelly - Books - Taylor & Francis Ltd - 9781856177184 - June 16, 2009
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Ray Donnelly
CIM Coursebook: Delivering Customer Value through Marketing 1st edition

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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

286 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2009
ISBN13 9781856177184
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 190 × 246 × 16 mm   ·   628 g
Language English  
Editor Linton, Colin

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