Handbook of Pricing Research in Marketing - Research Handbooks in Business and Management series - Vithala R. Rao - Books - Edward Elgar Publishing Ltd - 9781849804417 - September 30, 2010
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Vithala R. Rao
Handbook of Pricing Research in Marketing - Research Handbooks in Business and Management series

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Pricing is an essential aspect of the marketing mix for brands and products. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research.

616 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2010
ISBN13 9781849804417
Publishers Edward Elgar Publishing Ltd
Pages 616
Dimensions 169 × 244 × 32 mm   ·   1.05 kg
Language English  
Editor Rao, Vithala R.

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