Rating the Audience: The Business of Media - Balnaves, Prof. Mark (University of Newcastle, Australia) - Books - Bloomsbury Publishing PLC - 9781849663427 - December 26, 2011
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Balnaves, Prof. Mark (University of Newcastle, Australia)
Rating the Audience: The Business of Media

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This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

288 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 26, 2011
ISBN13 9781849663427
Publishers Bloomsbury Publishing PLC
Pages 288
Dimensions 156 × 234 × 25 mm   ·   476 g
Language English  

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