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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion L J Shrum 2nd edition
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
L J Shrum
'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace.
364 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 5, 2012 |
| ISBN13 | 9781848729445 |
| Publishers | Taylor & Francis Ltd |
| Pages | 364 |
| Dimensions | 223 × 159 × 22 mm · 612 g |
| Language | English |
| Editor | Shrum, L. J. (University of Texas at San Antonio, USA) |