The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion - L J Shrum - Books - Taylor & Francis Ltd - 9781848729445 - March 5, 2012
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion 2nd edition

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'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace.


364 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 5, 2012
ISBN13 9781848729445
Publishers Taylor & Francis Ltd
Pages 364
Dimensions 223 × 159 × 22 mm   ·   612 g
Language English  
Editor Shrum, L. J. (University of Texas at San Antonio, USA)

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