The Connected Customer: The Changing Nature of Consumer and Business Markets - - Books - Taylor & Francis Ltd - 9781848728370 - January 20, 2010
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The Connected Customer: The Changing Nature of Consumer and Business Markets 1st edition

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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.

376 pages, 17 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 20, 2010
ISBN13 9781848728370
Publishers Taylor & Francis Ltd
Pages 372
Dimensions 159 × 235 × 25 mm   ·   632 g
Language English  
Editor Dekimpe Ph.D., Marnik G.
Editor Gijsbrechts, Els
Editor Pieters, F.G.M.(Rik)
Editor Wuyts, Stefan H.K.

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