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Sensory Marketing: Research on the Sensuality of Products 1st edition
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Sensory Marketing: Research on the Sensuality of Products
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.
428 pages, 10 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 16, 2009 |
| ISBN13 | 9781841697536 |
| Publishers | Taylor & Francis Ltd |
| Pages | 426 |
| Dimensions | 157 × 235 × 29 mm · 704 g |
| Language | English |
| Editor | Krishna, Aradhna (University of Michigan, Ann Arbor, USA) |
