Social Psychology of Consumer Behavior - Frontiers of Social Psychology - Michaela Wanke - Books - Taylor & Francis Ltd - 9781841694986 - December 16, 2008
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Michaela Wanke
Social Psychology of Consumer Behavior - Frontiers of Social Psychology 1st edition

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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

385 pages, 3 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2008
ISBN13 9781841694986
Publishers Taylor & Francis Ltd
Pages 406
Dimensions 163 × 237 × 27 mm   ·   714 g
Language English  
Editor Wanke, Michaela (University of Mannheim. Germany)

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