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Mastering Market Analytics: Business Metrics – Practice and Application
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Mastering Market Analytics: Business Metrics – Practice and Application
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
448 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 4, 2019 |
| ISBN13 | 9781838679309 |
| Publishers | Emerald Publishing Limited |
| Pages | 448 |
| Dimensions | 228 × 152 × 24 mm · 650 g |
| Language | English |
| Editor | Kozielski, Robert (University of Lodz, Poland) |
