Rethinking Advertising As Paratextual Communication (Rethinking Business And Man - Chris Hackley - Books - Edward Elgar Publishing Ltd - 9781800882614 - April 22, 2022
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Rethinking Advertising As Paratextual Communication (Rethinking Business And Man


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Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.


160 pages

Media Books     Book
Released April 22, 2022
ISBN13 9781800882614
Publishers Edward Elgar Publishing Ltd
Pages 160
Dimensions 138 × 216 × 14 mm   ·   310 g

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