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Rethinking Advertising As Paratextual Communication (Rethinking Business And Man Chris Hackley
Rethinking Advertising As Paratextual Communication (Rethinking Business And Man
Chris Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
160 pages
| Media | Books Book |
| Released | April 22, 2022 |
| ISBN13 | 9781800882614 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 160 |
| Dimensions | 138 × 216 × 14 mm · 310 g |