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Research Perspectives on Social Media Influencers and Brand Communication Brandi Watkins
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Research Perspectives on Social Media Influencers and Brand Communication
Brandi Watkins
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
212 pages, 1 Tables, unspecified
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 12, 2020 |
| ISBN13 | 9781793613615 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 208 |
| Dimensions | 160 × 235 × 19 mm · 452 g |
| Language | English |
| Editor | Watkins, Brandi |
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