Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders - Witold J. Henisz - Books - Taylor & Francis Ltd - 9781783530557 - July 1, 2014
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Witold J. Henisz
Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders 1st edition

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This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

223 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 2014
ISBN13 9781783530557
Publishers Taylor & Francis Ltd
Pages 203
Dimensions 236 × 165 × 16 mm   ·   472 g
Language English  

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