Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh - Rahman, Dr. Harisur (North South University) - Books - Bloomsbury Publishing Plc - 9781666943160 - September 18, 2024
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Rahman, Dr. Harisur (North South University)
Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh

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This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

330 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 18, 2024
ISBN13 9781666943160
Publishers Bloomsbury Publishing Plc
Pages 318
Dimensions 160 × 236 × 24 mm   ·   608 g
Language English  

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