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Religion as Brand: An Analogy to Reconceptualize Religion Razieh Mahdieh
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Religion as Brand: An Analogy to Reconceptualize Religion
Razieh Mahdieh
Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 15, 2024 |
| ISBN13 | 9781666941548 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 252 |
| Dimensions | 152 × 229 × 20 mm · 508 g |
| Language | English |
