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The Media Business: It's Not a Charitable Function - A Guide to Sales Susan De Bonis
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The Media Business: It's Not a Charitable Function - A Guide to Sales
Susan De Bonis
Introduces students to the business of media in all its forms - print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.
174 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 20, 2013 |
| ISBN13 | 9781626611429 |
| Publishers | Cognella, Inc |
| Pages | 174 |
| Dimensions | 152 × 229 × 250 mm · 317 g |
| Language | English |
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