Design for the Mind:Seven Psychological Principles of Persuasive Design - Victor Yocco - Books - Manning Publications - 9781617292958 - August 4, 2016
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Victor Yocco
Design for the Mind:Seven Psychological Principles of Persuasive Design

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Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.

225 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 4, 2016
ISBN13 9781617292958
Publishers Manning Publications
Pages 240
Dimensions 236 × 189 × 15 mm   ·   404 g

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