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Dictionary of Advertising and Marketing Concepts Arthur Asa Berger 1st edition
Dictionary of Advertising and Marketing Concepts
Arthur Asa Berger
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
160 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 31, 2013 |
| ISBN13 | 9781611329858 |
| Publishers | Left Coast Press Inc |
| Pages | 143 |
| Dimensions | 152 × 229 × 13 mm · 368 g |
| Language | English |
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