Paula Watson-Lakamp

Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches Paula Watson-Lakamp

Marc Notes: Includes bibliographical references and index.; Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Table of Contents: Contents "Acknowledgments" "Introduction" Chapter 1: Getting Your Library in Order Chapter 2: Everyone is in Marketing Chapter 3: Promoting Events and Programs Chapter 4: New Twists on Traditional Techniques Chapter 5: Get Social with Your Library Chapter 6: Social Media Best Practices Chapter 7: Other New Technologies: Video, QR Codes, and More Chapter 8: Advocacy and Fundraising Chapter 9: Toolbox Tidbits Chapter 10: Final Thoughts "Appendix" "Glossary" "Suggested Reading and Resources" "Index"Biographical Note: Paula Watson-Lakamp is communications manager at Poudre River Public Library District, Fort Collins, CO. Publisher Marketing: Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.