Conducting Market Research For International Business - S. Tamer Cavusgil - Books - Business Expert Press - 9781606490259 - March 1, 2009
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S. Tamer Cavusgil
Conducting Market Research For International Business

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A guide that leads you through various issues that you can face in developing fresh marketing opportunities in foreign markets. This title includes: initiating a project, to sampling and analyzing data, to taking advantage of your knowledge.

120 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2009
ISBN13 9781606490259
Publishers Business Expert Press
Pages 120
Dimensions 154 × 231 × 8 mm   ·   181 g
Language English  

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