Culture and Consumer Behavior - Foundations and Trends (R) in Marketing - Chi-yue Chiu - Books - now publishers Inc - 9781601988249 - April 10, 2014
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Chi-yue Chiu
Culture and Consumer Behavior - Foundations and Trends (R) in Marketing

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Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analysing how culture affects consumer behaviours, and provide seven steps for understanding the influence of culture on consumer behaviours.

86 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 10, 2014
ISBN13 9781601988249
Publishers now publishers Inc
Pages 86
Dimensions 156 × 234 × 5 mm   ·   131 g
Language English  

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