Killer Brands: Create and Market a Brand That Will Annihilate the Competition - Frank Lane - Books - Adams Media Corporation - 9781598691238 - April 12, 2007
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Frank Lane
Killer Brands: Create and Market a Brand That Will Annihilate the Competition

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In this saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. This work presents the three principles of brand power to launch any successful product - Focus, Alignment, and Linkage.

224 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 12, 2007
ISBN13 9781598691238
Publishers Adams Media Corporation
Pages 224
Dimensions 140 × 216 × 15 mm   ·   263 g
Language English  

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