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Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets Hermann Simon
Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets
Hermann Simon
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
240 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 2006 |
| ISBN13 | 9781591395263 |
| Publishers | Harvard Business Review Press |
| Pages | 240 |
| Dimensions | 162 × 241 × 23 mm · 558 g |
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