Progress in Communication Sciences: Volume 13 - Franklin J. Boster - Books - Bloomsbury Publishing Plc - 9781567502770 - September 29, 1997
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Franklin J. Boster
Progress in Communication Sciences: Volume 13

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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

278 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 1997
ISBN13 9781567502770
Publishers Bloomsbury Publishing Plc
Pages 266
Dimensions 156 × 234 × 17 mm   ·   566 g
Language English  

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