The Personality Continuum and Consumer Behavior - Paul J. Albanese - Books - Bloomsbury Publishing Plc - 9781567205589 - November 30, 2002
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Paul J. Albanese
The Personality Continuum and Consumer Behavior

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Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer.

392 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2002
ISBN13 9781567205589
Publishers Bloomsbury Publishing Plc
Pages 392
Dimensions 156 × 235 × 25 mm   ·   743 g
Language English  

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