Marketing and Management in the High-Technology Sector: Strategies and Tactics in the Commercial Airplane Industry - Domenico Ferreri - Books - Bloomsbury Publishing Plc - 9781567205244 - June 30, 2003
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Domenico Ferreri
Marketing and Management in the High-Technology Sector: Strategies and Tactics in the Commercial Airplane Industry

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How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization.

400 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 2003
ISBN13 9781567205244
Publishers Bloomsbury Publishing Plc
Pages 400
Dimensions 156 × 235 × 34 mm   ·   743 g
Language English  

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