Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners - Stuart Rogers - Books - Bloomsbury Publishing Plc - 9781567204117 - July 30, 2001
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Stuart Rogers
Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners

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For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms.

412 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 30, 2001
ISBN13 9781567204117
Publishers Bloomsbury Publishing Plc
Pages 416
Dimensions 156 × 235 × 23 mm   ·   684 g
Language English  

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