Customer Fraud and Business Responses: Let the Marketer Beware - Kelly T. Tian - Books - Bloomsbury Publishing Plc - 9781567203875 - December 30, 2001
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Kelly T. Tian
Customer Fraud and Business Responses: Let the Marketer Beware

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From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.

272 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2001
ISBN13 9781567203875
Publishers Bloomsbury Publishing Plc
Pages 272
Dimensions 152 × 229 × 19 mm   ·   571 g
Language English  

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