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Fashion Brand Merchandising Gordon T. Kendall
Fashion Brand Merchandising
Gordon T. Kendall
Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products.
416 pages, 8 pp colour section
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 1, 2008 |
| Original release date | 2009 |
| ISBN13 | 9781563675614 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 416 |
| Dimensions | 232 × 183 × 26 mm · 816 g |
| Language | English |