Tell your friends about this item:
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape Keith A. Quesenberry
Price
$ 100.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Aug 4 - 10
Get notified about new Keith A. Quesenberry releases
Our customers say:
Add to your iMusic wish list
Also available as:
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Keith A. Quesenberry
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
220 pages, Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 14, 2023 |
| ISBN13 | 9781538176375 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 320 |
| Dimensions | 183 × 262 × 26 mm · 889 g |
| Language | English |
More by Keith A. Quesenberry
Show all
More from the same publisher
See all of Keith A. Quesenberry ( e.g. Hardcover Book , Paperback Book and Book )