Social Media: How to Engage, Share, and Connect - Luttrell, Regina (Syracuse University, USA) - Books - Bloomsbury Publishing Plc - 9781538167120 - November 13, 2025
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Luttrell, Regina (Syracuse University, USA)
Social Media: How to Engage, Share, and Connect 5th edition

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Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell’s practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 13, 2025
ISBN13 9781538167120
Publishers Bloomsbury Publishing Plc
Pages 336
Dimensions 179 × 254 × 24 mm   ·   712 g

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