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The Consumer Insights Handbook: Unlocking Audience Research Methods Coombs, Danielle Sarver (University for the Creative Arts, UK)
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The Consumer Insights Handbook: Unlocking Audience Research Methods
Coombs, Danielle Sarver (University for the Creative Arts, UK)
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
240 pages, 10 Tables, unspecified; 53 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 22, 2021 |
| ISBN13 | 9781538145517 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 248 |
| Dimensions | 186 × 268 × 21 mm · 685 g |
| Language | English |
