The New Global Marketing: Local Adaptation for Sustainability and Profit - Johny K. Johansson - Books - Cognella, Inc - 9781516527076 - February 6, 2018
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Johny K. Johansson
The New Global Marketing: Local Adaptation for Sustainability and Profit Second edition

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Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.

578 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 6, 2018
ISBN13 9781516527076
Publishers Cognella, Inc
Pages 578
Dimensions 215 × 279 × 29 mm   ·   525 g
Language English  

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