The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card - Patricia Mink Rath - Books - Bloomsbury Publishing PLC - 9781501382284 - May 18, 2023
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Patricia Mink Rath
The Why of the Buy: Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card 3rd edition

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This book delves into consumer behavior, what choices consumers make, and what fashion companies can do to keep consumers engaging. Covers new topics of social media, technology, the pandemic, diversity, sustainability, and ethics in fashion.

150 colour illus

Media Books     Book
Released May 18, 2023
ISBN13 9781501382284
Publishers Bloomsbury Publishing PLC
Dimensions 285 × 216 × 20 mm   ·   1.17 kg

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