Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics - Communicating Gender - Alane L. Presswood - Books - Bloomsbury Publishing Plc - 9781498593687 - December 3, 2019
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Alane L. Presswood
Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics - Communicating Gender

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This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

172 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2019
ISBN13 9781498593687
Publishers Bloomsbury Publishing Plc
Pages 172
Dimensions 236 × 160 × 19 mm   ·   400 g
Language English  

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