The Audience and Business of YouTube and Online Videos - Bloomsbury Studies in Communication and Storytelling - - Books - Bloomsbury Publishing Plc - 9781498576505 - August 11, 2020
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The Audience and Business of YouTube and Online Videos - Bloomsbury Studies in Communication and Storytelling

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This book examines the underexplored business side of YouTube and YouTube audiences’ responses to product review videos, sponsored videos, and online video advertising as well as the creators’ role in the video content.

230 pages, 3 Graphs; 24 Tables, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 11, 2020
ISBN13 9781498576505
Publishers Bloomsbury Publishing Plc
Pages 230
Dimensions 229 × 151 × 17 mm   ·   362 g
Language English  
Editor Ha, Louisa

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