Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age - Integrated Marketing Communication - Christina L. McDowell Marinchak - Books - Bloomsbury Publishing Plc - 9781498566827 - June 15, 2023
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Christina L. McDowell Marinchak
Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age - Integrated Marketing Communication

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In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.

116 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 15, 2023
ISBN13 9781498566827
Publishers Bloomsbury Publishing Plc
Pages 118
Dimensions 236 × 159 × 14 mm   ·   330 g
Language English  

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