Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust - Bloomsbury Studies in Health Communication - Laura Crosswell - Books - Bloomsbury Publishing Plc - 9781498553018 - September 29, 2020
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Laura Crosswell
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust - Bloomsbury Studies in Health Communication

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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

186 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2020
ISBN13 9781498553018
Publishers Bloomsbury Publishing Plc
Pages 186
Dimensions 228 × 152 × 14 mm   ·   274 g
Language English  

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