The Influence of Polls on Television News Coverage of Presidential Campaigns - Bloomsbury Studies in Political Communication - Vincent M. Fitzgerald - Books - Bloomsbury Publishing Plc - 9781498542340 - June 30, 2020
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The Influence of Polls on Television News Coverage of Presidential Campaigns - Bloomsbury Studies in Political Communication

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This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates’ policy positions over that time.


176 pages, 4 Graphs; 16 Tables, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2020
ISBN13 9781498542340
Publishers Bloomsbury Publishing Plc
Pages 176
Dimensions 152 × 229 × 14 mm   ·   268 g
Language English  

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