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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Integrated Marketing Communication Brandi Watkins
Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Integrated Marketing Communication
Brandi Watkins
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
150 pages, 4 Graphs; 7 Tables, unspecified
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 2020 |
| ISBN13 | 9781498540070 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 150 |
| Dimensions | 228 × 152 × 12 mm · 232 g |
| Language | English |