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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication
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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
198 pages, 4 black & white illustrations, 2 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 22, 2016 |
| ISBN13 | 9781498540025 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 198 |
| Dimensions | 237 × 161 × 22 mm · 446 g |
| Language | English |
| Editor | Marinchak, Christina L. McDowell |
| Editor | Persuit, Jeanne M. |
