Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers - Janelle Applequist - Books - Bloomsbury Publishing Plc - 9781498539531 - October 31, 2018
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Janelle Applequist
Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers

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This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

168 pages, 12 Tables, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 31, 2018
ISBN13 9781498539531
Publishers Bloomsbury Publishing Plc
Pages 168
Dimensions 229 × 151 × 13 mm   ·   266 g
Language English  

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