The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead - Bloomsbury Studies in Political Communication - James T. Kitchens - Books - Bloomsbury Publishing Plc - 9781498507240 - March 27, 2017
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James T. Kitchens
The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead - Bloomsbury Studies in Political Communication

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James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

124 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2017
ISBN13 9781498507240
Publishers Bloomsbury Publishing Plc
Pages 124
Dimensions 152 × 228 × 9 mm   ·   196 g
Language English  

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