Consumer Economic Wellbeing - International Series on Consumer Science - Jing Jian Xiao - Books - Springer-Verlag New York Inc. - 9781493967445 - October 26, 2016
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Jing Jian Xiao
Consumer Economic Wellbeing - International Series on Consumer Science 1st ed. 2015 edition

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"This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors"--Publisher's description.

219 pages, 1 black & white illustrations, 2 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2016
ISBN13 9781493967445
Publishers Springer-Verlag New York Inc.
Pages 219
Dimensions 155 × 235 × 13 mm   ·   340 g
Language English  

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