Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing - - Books - Springer-Verlag New York Inc. - 9781493952304 - August 23, 2016
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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 2014 edition

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The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

775 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9781493952304
Publishers Springer-Verlag New York Inc.
Pages 768
Dimensions 302 × 421 × 36 mm   ·   1.29 kg
Language English  
Editor Ding, Min
Editor Eliashberg, Jehoshua
Editor Stremersch, Stefan

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