Strategies in E-Business: Positioning and Social Networking in Online Markets - - Books - Springer-Verlag New York Inc. - 9781489978608 - August 13, 2016
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Strategies in E-Business: Positioning and Social Networking in Online Markets Softcover reprint of the original 1st ed. 2014 edition

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This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 13, 2016
ISBN13 9781489978608
Publishers Springer-Verlag New York Inc.
Pages 165
Dimensions 155 × 235 × 9 mm   ·   249 g
Language English  
Editor Ferri-Ramirez, Cesar
Editor Gil-Pechuan, Ignacio
Editor Palacios-Marques, Daniel
Editor Peris-Ortiz, Marta Peris
Editor Vendrell, Eduardo

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